Established in 2021 by MTV star Juliette Porter, JMP The Label is a premier designer swimwear and apparel brand. JMP The Label boutique luxe collections reimagine swimwear for the independent babe on the go – from the beach to the bar, and beyond, each piece is thoughtfully designed to fit every woman. As a body-positive lifestyle brand, all women are kept in mind when creating the perfect look and feel. Precise fits and luxurious fabrics in a wide range of styles and silhouettes make JMP The Label effortlessly chic. With the perfect mix of casual and cool, the JMP vibe goes way beyond the beach or poolside hangs. Plus, with men and children’s swim, JMP The Label now lets everyone join in on the fun.